December 31, 2019
A decade is long period of time, yet it also seems to pass in the blink of an eye. As 2020 quickly approaches and the current decade comes to a close, WaterSmart simultaneously celebrated ten years in business. WaterSmart was founded in November of 2009 as the first company in the United States to help water utilities use data analytics and behavioral science to improve water use efficiency and better serve and engage customers. 10 years later, we have worked with scores of utility staff, surveyed hundreds of thousands of end-use customers, attended thousands of conferences, and deployed a continuous stream of new product capabilities. What has come from all that are some fairly fascinating metrics and entertaining stories.
- A geographically dispersed user base, spanning over two-thirds of the United States
Some current and former members of the WaterSmart team also took this time to reflect and share favorite memories and their takeaways:
It was amazing to be introducing agencies to a completely new way of communication with their customers. In the earliest years, I would have meetings with a lone customer service specialist who could see the vision of meeting customers digitally. Then a few years later she would finally get her manager in the room who would act like it was his idea all along and want to begin writing an RFP. The process was slow, but you can definitely feel momentum building with more utilities now.” – Brett Foreman, WaterSmart Alumni