WaterSide Chat: Avoiding AMI Deployment Surprises

February 13, 2018
11:00 am - 12:00 pm PST


Business Development,
Siemens Industry

Di Renzo

Assistant Public Works Director,
City of Benicia, CA


Business Development Manager,
Ferguson Enterprises

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This WaterSide Chat will feature two amazing panelists who will share their best advice on how to avoid surprises during the deployment of Advanced Metering Infrastructure. AMI technology is new and exciting for utilities, but can often feel daunting. The goal of this WaterSide Chat is to empower utility managers with best practices on how they can execute a successful deployment in their own service area. Christian Di Renzo holds graduate degrees from both New York University and the University of Southern California. He has over ten years' utility experience working for the Cities of Pasadena, New York, and Beverly Hills and is currently the Assistant Public Works Director/Utility Manager for the City of Benicia located in the East Bay approximately 30 miles from San Francisco.  In his current capacity he oversees a staff of 53 employees working in the water and wastewater treatment facilities, field operations, and fleet. He will share his first hand experience navigating an advanced metering infrastructure deployment. Christian will discuss the challenges Benicia faced, both expected and not, that came up throughout the implementation. Martha Senf leads a National Center of Excellence that provides project development and implementation assistance to the local sales teams for water, wastewater and street lighting solutions. She brings experience gained in projects at the various Siemens offices to the local team as they develop a project. Her goal is to ensure that customers benefit from the “best practices” in each project.  She has worked with the local teams to provide financial and technical analysis on projects such as water meter projects, water reuse projects, wastewater treatment plant upgrades and street lighting control platforms. She has helped develop over 50  water meter, wastewater and street lighting projects in Florida, South Carolina, California, Illinois, Utah, New Mexico and Texas. Martha will share her vast knowledge on how to navigate those surprise obstacles that will inevitably come up during an advanced metering infrastructure deployment. Eric Tracy oversees the growth of Ferguson Waterworks’ base of Neptune business within the California market. He has over a decade of experience working with water utilities on extensive AMR/AMI implementation projects. His CA team of a dozen meter automation specialists has sold and implemented over $100M of AMI equipment and materials and is supported by 235 Ferguson Waterworks associates operating out of 21 different CA branch locations. Eric will share some of the “ do’s and don’ts ” that he has witnessed in AMI Implementations.