Turning Water Problems Into Business Opportunities

Have you looked at your home water bill lately? Did it make sense to you? If so, your local utility might use WaterSmart Software that helps peer-benchmark residential water use to encourage conservation, and helps utilities like East Bay Municipal Utility District, which serves Oakland and the surrounding area, better engage with their residential customers.

How to Get People to Pitch In

And what about norms? Innovative companies and public utilities are already on the case. A San Francisco-based firm, WaterSmart Software, sends mailers that allow homeowners to compare their water use to their neighbors’.