Gamifying Sustainability

WaterSmart is often called the Opower of water because it also creates reports using behavioral science, neighbor comparisons, and customized efficiency tips to drive conservation of water.

Water conservation that stresses money saving, too

The San Francisco-based group WaterSmart says 35 U.S. water utilities, including several dozen in California, currently use its cloud-based customer engagement and data analytics to collect information and make consumers aware of just how much water they consume in comparison to their neighbors.