Start-ups are looking to cash in on the drought. WaterSmart Software is one such company that is using innovation to make a difference. They have created a cloud-based program to help customers understand their water usage, which, in turn, is meant to lower their use.
WaterSmart’s technology can personalize information to each customer and is capable of targeting communication, integrating multiple data sources, tracking customer satisfaction and engagement and sending real-time notices and e-alerts.
Burbank approved a plan to provide up to 15,000 residential customers with detailed reports aimed at helping them conserve water. WaterSmart Software will crunch the water usage numbers and mail out the reports.
California is in the depths of a historic, disastrous drought that has cost the state $7.5 billion and sucked some communities dry. But there’s a startling lack of progress in water technology, be that new desalination systems, intelligent meters or water recycling.
The product and approach yield results: Yolles observed that a recently conducted independent evaluation of East Bay Municipal Water District found consumers receiving home water reports reduced consumption by an average of 5% within the first year.