Every Flush You Take
January 20, 2015
All roads immediately led me to WaterSmart, a venture-backed startup that combines data analytics with behavioral science to persuade people to cut back on their water use.
Innovation may save drought-stricken California
January 07, 2015
Start-ups are looking to cash in on the drought. WaterSmart Software is one such company that is using innovation to make a difference. They have created a cloud-based program to help customers understand their water usage, which, in turn, is meant to lower their use.
CWA’s Annual Conference Focuses on Solutions for California’s Drought
December 23, 2014
WaterSmart’s technology can personalize information to each customer and is capable of targeting communication, integrating multiple data sources, tracking customer satisfaction and engagement and sending real-time notices and e-alerts.
Burbank City Council approves two measures to address drought
December 11, 2014
Burbank approved a plan to provide up to 15,000 residential customers with detailed reports aimed at helping them conserve water. WaterSmart Software will crunch the water usage numbers and mail out the reports.
California’s water innovation problem
November 03, 2014
California is in the depths of a historic, disastrous drought that has cost the state $7.5 billion and sucked some communities dry. But there’s a startling lack of progress in water technology, be that new desalination systems, intelligent meters or water recycling.
WaterSmart Hires Robin Gilthorpe as CEO to Help Utilities Save Water
August 27, 2014
WaterSmart hires new CEO to help accelerate solution adoption and open international markets.
In The Long Run, The Rest Of The World May Gain From California’s Severe Drought
August 22, 2014
The product and approach yield results: Yolles observed that a recently conducted independent evaluation of East Bay Municipal Water District found consumers receiving home water reports reduced consumption by an average of 5% within the first year.
Why Every Utility Should Promote Conservation
August 20, 2014
At first glance, promoting conservation would seem like a poor financial decision for utilities to make. Less water use equals less money right?
VIDEO: New tech tools for Cali drought
August 06, 2014
Start-ups are riding to the rescue of droughts in California. CNBC’s Josh Lipton reports on these efforts.
Marin County Water District Deploys WaterSmart Software During Drought
August 04, 2014
Marin county water district pits neighbors against each other to see who uses less dater during the drought.