Every Flush You Take

All roads immediately led me to WaterSmart, a venture-backed startup that combines data analytics with behavioral science to persuade people to cut back on their water use.

Innovation may save drought-stricken California

Start-ups are looking to cash in on the drought. WaterSmart Software is one such company that is using innovation to make a difference. They have created a cloud-based program to help customers understand their water usage, which, in turn, is meant to lower their use.

California’s water innovation problem

California is in the depths of a historic, disastrous drought that has cost the state $7.5 billion and sucked some communities dry. But there’s a startling lack of progress in water technology, be that new desalination systems, intelligent meters or water recycling.