Social Norms Messaging: How Water Agencies Can Change Our Habits

Water agencies and utility companies are increasingly using behavioral science, through reports comparing household water usage to the norm, to push the conservation messages and other targeted communications. This article looks at software analytics and communications tools, including WaterSmart, that incorporate data analytics, targeted communications, and social norms messaging to achieve measurable outcomes that utilities care about it.

AMI 101: Educating the Public About the Benefits of AMI

In recent years municipalities and utility companies have endeavored to capture, access, and manage data provided by Advanced Metering Infrastructure (AMI). Now they have another challenge, teaching the public the benefits of AMI. This article, featuring WaterSmart’s Jeff Lipton, discusses many advantages utilities and customers gain with AMI including usage monitoring, consumption and cost insights, higher reliability, improved billing accuracy, and better quality of water delivery.

District and Orange County Utilities Partner on Water Savings Program

The St. Johns River Water Management District is partnering with Orange County Utilities on a project to use WaterSmart Software in efforts to generate water savings for residential utility customers. WaterSmart utilizes social norms in conjunction with comprehensive data analytics and targeted messaging to modify water use behavior. Orange County Utilities was selected for the 12-month program as part of the district’s cost-share program, which assists in funding projects related to enhancing water conservation efforts as well as developing sustainable water resources and providing flood protection.

WaterSmart Data Drives Water Conservation Efforts for Florida District

Scott Laidlaw, chief of the water supply planning bureau for St. John’s Regional Water Management District in Florida, discusses how WaterSmart Software’s customer engagement platform has led to water savings of about 4 million gallons since its implementation last September for 5,000 residential accounts in Ocala. The most recent results indicate a 5 percent reduction in water use by platform users, and customer satisfaction with the utility’s water services has improved by 35 percent. Read more.

FPUD Approves Second Phase of Meter Upgrades

Brian Brady, FPUD General Manager, recently discussed Fallbrook’s five-year program to replace all automatic meter reading equipment with advanced metering infrastructure. In tandem with its AMI launch, Fallbrook is working with WaterSmart Software to provide the district with alerts of leaks, high usage, and will also provide for management and enforcement of use limit violations. He noted the WaterSmart customer portal provides customers with a web and mobile portal, real-time usage data, GPD usage information, personalized water scores, personalized water-saving actions, neighborhood comparisons, seasonal usage data, annual end use, historical trends, historical user actions, and alerts.

MCWD Launches New Customer-Service Tool

Mammoth Community Water District (MCWD) customers will now be able to access detailed information about their household, property or business water use through a new customer service tool resulting from a partnership between MCWD and WaterSmart Software.

Modesto Partners with WaterSmart to Engage Residential Customers and Save Money

Modesto announced a new partnership with WaterSmart Software, a pioneer in the use of digital and behavioral sciences to drive efficiencies throughout the water utility industry. As part of the program, residential customers will have access to WaterSmart’s Customer Portal, including personalized information about their water use and how it compares to similar properties, customized water-saving recommendations, and up-to-date news, rebates from the City. Residents can opt-in to receive timely leak alerts through email, voice, and text messages. Residents will be able to set threshold alerts to proactively monitor their water use.