WaterSmart Software has launched a suite of communication and segmentation tools to help water utilities better communicate drinking water quality to their customers. WaterSmart eQuality is designed to make drinking water quality easily understandable to all residents, with a focus on building trust with disadvantaged communities that are often most affected by public health issues related to water quality.

Just as energy has been the major resource challenge of the last 100 years, so water is likely to be over the next 100 years and beyond. Yet, the current economics of water production and delivery are not aligned with improvements in consumption efficiency. This article explores this challenge and a path forward for water leveraging data, regulation and markets.