The Next Generation of Data-Driven Demand Management: Long-Range Planning for Revenue Stability

The application of data analytics in demand management, integrated with financial and infrastructure planning, embodies an emerging vision for water utility executives. From this new perspective, utility managers can engage all stakeholders, increase transparency and governance, achieve greater financial forecasting and control, and realize direct avoided costs, while creating data-driven justifications for new projects. Ultimately, data rich tools for demand reduction and control offer an economically viable and effective way to reach out to individual households and build a partnership with customers that yields greater consumption management through information technologies, data insights, and behavioral science that communicates the true value of water.