Why We Should Stop Calling California’s Water Shortage a Drought

WaterSmart Software’s Robin Gilthorpe participated in the recent Fortune Brainstorm E Conference. The conference was a collaboration of CEOs, senior executives, investors, policy makers, environmentalists, and thought leaders operating at the forefront of the convergence of technology, energy and sustainability. Of note, strategic water management was a key topic given California’s water shortage, which is now being viewed as the new normal as opposed to a drought spell.

The consequence of California’s severe drought

“As long as we keep increasing population and do not come up with a big breakthrough to produce more water, the problem will get worse.”

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