Love him or hate him, Donald Trump's messages are memorable. This Municipal Sewer & Water post by WaterSmart Software looks at how water utilities can employ the strategy of short, easy to understand messages for improved engagement.

WaterSmart Software, a water efficiency solutions company that helps utilities educate their customers on ways to conserve water, marked its expansion into Southern California by partnering with three water utility agencies that aim to reduce Orange County’s overall water use. The City of Newport Beach, Irvine Ranch Water District, and South Coast Water District will deploy WaterSmart’s customer engagement platform to educate their customers on residential water efficiency strategies.