As the Internet-of-Things (IoT) revolution continues to connect everything around us, most cities, urban areas, and developed markets are fast becoming smarter and more connected. Water is the next big thing being impacted by this IoT revolution. This article looks at startups innovating in the water industry. WaterSmart Software, a leader in this space, provides advanced intelligence for water utility managers and residential water customers with SaaS visual analytics, reporting, and customer relationship tools.