The St. Johns River Water Management District is partnering with Orange County Utilities on a project to use WaterSmart Software in efforts to generate water savings for residential utility customers. WaterSmart utilizes social norms in conjunction with comprehensive data analytics and targeted messaging to modify water use behavior. Orange County Utilities was selected for the 12-month program as part of the district's cost-share program, which assists in funding projects related to enhancing water conservation efforts as well as developing sustainable water resources and providing flood protection.