How to Get People to Pitch In
And what about norms? Innovative companies and public utilities are already on the case. A San Francisco-based firm, WaterSmart Software, sends mailers that allow homeowners to compare their water use to their neighbors’.
Silicon Valley’s Water Conservation Conundrum
One example of a classic Silicon Valley startup that is growing quickly is WaterSmart, a San Francisco-based startup that marries the social networking reach of the Internet to the conservation needs of water utilities to change consumer behavior and to detect leaks.