Scott Laidlaw, chief of the water supply planning bureau for St. John's Regional Water Management District in Florida, discusses how WaterSmart Software's customer engagement platform has led to water savings of about 4 million gallons since its implementation last September for 5,000 residential accounts in Ocala. The most recent results indicate a 5 percent reduction in water use by platform users, and customer satisfaction with the utility’s water services has improved by 35 percent. Read more.