Chief Executive Officer
Kevin is tasked with scaling the WaterSmart business and leads the team to drive customer engagement and improve operational efficiency for municipal and investor-owned water utilities globally. Kevin has more than 20 years of sales experience with high growth software companies and prior to WaterSmart Kevin served as Chief Executive Officer and President of Innotas, Inc. which he successfully sold to PlanView in 2016. Kevin joined Innotas from TIBCO Corporation where he served as Vice President of Sales for the
Chad Haynes is WaterSmart’s Software Architect. He is responsible for WaterSmart’s server architecture and web applications.
He holds a BS from the University of North Carolina. When not attached to a computer, Chad can be found sailing the bay or playing the banjo.
Erik joined WaterSmart after five years of leading global sales at Remedy Interactive. With his team, Erik grew the company significantly, culminating in the sale of the company to Battery Ventures. Prior to Remedy Interactive, Erik had the opportunity to collaborate with many diverse and innovative companies around the world during 13 years of sales, strategy, supply chain, and alliances work at PeopleSoft, HP, and FedEx. Erik earned his Bachelor of Science degree from the University of California at Davis and his MBA from Vanderbilt University. He loves to run and to check things off his Bucket List.
VP, Customer Success
Ora oversees the successful implementation and continuous operation of WaterSmart's utility partnerships. As the primary point of contact for utility clients, Ora ensures smooth day-to-day operations as well keeping an eye on overall program results for individual clients and across WaterSmart’s customer base.
Prior to joining WaterSmart in 2011, Ora worked at Stagecast Software, managing the educational software company’s corporate website and working with potential customers. Ora earlier served as director of Client Relations at Softbank Expos (Ziff-Davis), specifying and delivering online presences for technology event producers. She held a similar position at Internet Media Services and started her career at Data General, providing sales support and analysis for the computer manufacturer.
Ora holds a B.A. and M.B.A. from Cornell University and also studied at the London School of Economics. Having dipped her toes into the Atlantic, Pacific and Arctic Oceans, she hopes to experience the Southern and Indian Oceans soon.
Director of Product
Kelly works in partnership with WaterSmart’s various departments to design and deliver products that change the way the world uses water. Prior to joining WaterSmart Kelly completed a Masters in Environmental Management at the Yale School of Forestry and Environmental Studies, where her coursework focused on water resource management and product strategy. Earlier in her career Kelly worked at the Natural Resources Defense Council, where she spearheaded water communication initiatives and supported campaigns and litigation to protect threatened aquatic ecosystems. When she’s not responding to Facebook posts about California almonds, Kelly can be found racing the sun on her mountain bike. Kelly received her B.A. in Human Biology from Stanford University.
Director of Design
Deborah is responsible for creative development across WaterSmart’s engagement platform, including interface and print design. She plays a key role within the Product team in strategic product development, content creation, and adherence to best practices in user experience design and behavioral science. She also leads cross-departmental collaboration to cultivate WaterSmart’s brand across touchpoints for both utility customers and end-consumers.
Deborah established her career with Kym Abrams Design, where she developed design concepts and strategic messaging for clients in education, healthcare, the arts, social justice, and the environment. She contributed to a wide variety projects ranging from publications and identity development to websites and social media strategy. Clients included Heartland Alliance, University of Chicago Harris School, MacArthur Foundation, Zoobooks, Loyola University Medical Center, and Harris Theater. Her work for the Joyce Foundation was recognized by multiple Graphis awards.
Deborah holds a BFA in Graphic Design and Art History from Washington University in St. Louis. In her free time, you can often find her climbing on rocks and at meet-ups focused on civic hacking.
Director of Marketing
Ali has worked closely with the marketing, operations, and policy teams at WaterSmart to advocate for WaterSmart's customer engagement platform as a tool to address water affordability concerns and evolving customer expectations. She oversees all of the company's marketing activities and provides support to the sales team. Prior to joining the WaterSmart team, Ali worked with the Town of Danville city planning department to manage zoning code enforcement and assisted with land use research for the Greenbelt Alliance. Ali received a B.S. in Environmental Policy Analysis and Planning with a focus on Advanced Policy Analysis from the University of California, Davis. In her free time, Ali enjoys traveling, attending concerts, and rooting for her favorite team, the Golden State Warriors.
Regional Sales Director
Michelle Camp works to build partnerships between WaterSmart and Texas water utilities. As a native Texan, Michelle understands the difficult challenges facing Texas including increased water scarcity. Prior to joining WaterSmart, Michelle gained relevant experience in municipal and state water management at the Lone Star Chapter of the Sierra Club, the Lower Colorado River Authority, and the City of Austin Watershed Protection Department.
Michelle graduated from The University of Texas at Austin with a BS in Environmental Science. She also holds a Masters in Environmental Management from Yale University with a specialization in water resource science and management. During her graduate studies at Yale, Michelle gained experience in sustainable water management in the Western US and abroad, which included spending time in Australia at the Murray–Darling Basin Authority. Michelle enjoys swimming in Barton Springs Pool, playing tennis, and eating Torchy’s Tacos.
Regional Sales Director
Brandon Sherman is tasked with partnering WaterSmart with utilities in the Western United States. As a native Californian, he understands the challenges around water consumption and the importance of conservation. Brandon has over 10 years of software delivery experience and enjoys helping people solve problems. Brandon graduated from the University of California, Davis with a degree in Political Science. Outside of work he enjoys urban hikes, travel abroad and sports.
Regional Sales Director
Lori is responsible for initial outreach to prospective water utility customers to help evaluate potential solution needs and establish prospective customer engagements for WaterSmart in the eastern region. She helps build general market awareness and passes on market intelligence to Sales and Marketing. Her background includes over 15 years of sales and customer relations experience in a wide array of industries including software, higher education, and a stint in the toy industry. Lori studied international business and art at Middle Tennessee State University earning a BA in Art History. In her spare time, Lori enjoys kayaking, checking out new restaurants, and attending music and art festivals.
Nick leads account management at WaterSmart Software. In coordination with Sales and Customer Success, he builds and grows meaningful relationships with all clients. Prior to joining WaterSmart, Nick worked for a management consulting firm where he specialized in public sector procurement. He oversaw strategic sourcing, ran department reorganizations, and won new firm business. Nick holds a B.S. in Environmental Economics and a Minor in Geography from UC Berkeley, where he won two swimming NCAA team national championships.
Associate Director, Customer Support
Dana is responsible for working with individual utility partners to ensure that the implementation process and the ongoing program are seamless and successful. Dana has almost 20 years experience in water conservation, utility program implementation, water resources and integrated planning, demand modeling, compliance assessment and policy. Prior to joining WaterSmart, Dana was the Water Use Efficiency Manager at Kennedy/Jenks consultants where she developed conservation plans and led other planning efforts for utility customers. As the Water Conservation Program Manager at the San Francisco Public Utilities Commission, she led the planning, development and implementation of all demand-related activities at the utility. Dana started her water career at the Pacific Institute and has represented environmental groups, utilities and the private sector on the Board of the California Urban Water Conservation Council. Dana holds a M.Sc. from New Mexico State and a B.Sc. from McGill University.
Associate Director, Customer Scaling
Lindsey is responsible for working with individual utility partners to ensure that the implementation process and ongoing program are seamless and successful. Lindsey's experience in the water sector began in graduate school, where she studied international water policy and interned with the California Public Utilities Commission (CPUC). She spent several years working on water conservation with the CPUC before moving on to the San Francisco Bay Conservation and Development Commission to work on local adaptation to climate change. Lindsey joins WaterSmart after a sabbatical of sorts, during which she rode her bicycle across Asia and studied the impacts of climate change on water resources in the communities she biked through. Lindsey holds a BA in Earth & Environmental Sciences from Wesleyan University and an MS from the Energy & Resources Group at UC Berkeley. When not thinking about how to solve water resource problems, Lindsey can be found on her bike, in the mountains, or on the soccer field.
Associate Director, Customer Relations
Jim Turner has nearly two decades of experience working in both the public and private sector tackling important issues in environment, climate change, emergency management, information technology, and corporate social responsibility. As Customer Success Manager with WaterSmart, Jim assists utility partners in implementing and realizing value from the WaterSmart platform. Prior to WaterSmart, Jim was the Executive Director of the California Resiliency Alliance; a statewide non-profit organization focused on connecting government emergency management teams with private sector stakeholders to increase overall community disaster resilience and recovery capacity. Jim also served two years as Private Sector Liaison for the San Francisco Department of Emergency Management.
Prior to his tenure in emergency management, he worked on developing software architecture training conferences and educational events for the financial investment industry. He is a recognized presenter, mediator, and facilitator, and has led cross-sector work groups to benefit Bay Area resilience and disadvantaged communities. Jim earned his MBA in Organizational Development from the University of San Francisco’s Graduate School of Business, where he also worked as an Adjunct Professor teaching Business Communications. Jim is a native of New Orleans who has called San Francisco home for the past decade.
Customer Success Manager
Scott is responsible for working with individual utility partners to ensure that the implementation process and ongoing program are seamless and successful. Prior to joining WaterSmart, Scott spent 12 years with Green Mountain Energy Company, leading operations for various business units in both deregulated and regulated electricity markets. Prior to becoming Green Mountain's Solar Program Manager, he served as Utility Partnership Manager, driving the widespread adoption of renewable energy offerings for utility clients including the nation's top-ranked green power program, Portland General Electric. In addition, Scott was with Medtronic Physio-Control for 7 years as a Sales Consultant and Dun & Bradstreet for 2 years as a Business Analyst. Scott holds a BA in History from the University of Texas at Austin. His free time is filled with travel, hiking, reading and a zany sport called Pickleball (a cross between Tennis and Table Tennis, if you must know).
Customer Success Manager
Katie is responsible for working with individual utility partners to ensure that the implementation process and the ongoing program are seamless and successful. Katie has over 5 years of experience in climate and energy SaaS startups growing customer relationships, overseeing software implementations, and supporting end users. Katie also served on the Sustainable Communities team at Pacific Gas & Electric company, where she managed the “Data as a Service” program to provide community-wide energy and climate data to local governments. Katie holds an MBA in Sustainable Management from Presidio Graduate School, is a former EDF Climate Corps fellow, and is a former Fulbright fellow to Potsdam, Germany. She is also a LEED AP and began her career implementing green building strategies at San Francisco’s premier remodeling firm. An outdoors enthusiast, Katie enjoys hiking, biking, backpacking, and anything involving paddling on water.
Customer Support Associate
David works on the Customer Success team as WaterSmart's first customer support representative, delighting customer's with real time assistance. His goal is to set WaterSmart apart from the rest of the water utility players by providing world class customer service the likes of which the industry has never seen. Prior to joining WaterSmart, David gathered experience as a customer support rep and project manager within multiple startups. Hailing from the east coast where he grew up in Connecticut, David is an avid sports fan and exercise junky. He holds a B.A. in Communications from the University of North Carolina at Chapel Hill.
Senior Product Designer
Charlie is responsible for providing a great user experience across WaterSmart's engagement platform by creating clean, simple designs and vibrant illustrations. Prior to joining WaterSmart, Charlie designed at Stanford University curating campaigns that helped advance educational programs. Her collaboration with outreach organizations like the Culinary Institute of America, Google and the University of California, Riverside also allowed her to promote and advocate culinary development and healthy nutrition. When not glued to her computer, Charlie is a fitness enthusiast who's interests range from CrossFit to rock climbing.
Will works directly with the data from all clients, providing updates on the effectiveness of each program on a variety of metrics including water savings and customer satisfaction. He also designs and implements experiments to evaluate improvements to the product. WaterSmart works directly with academics at leading research institutions, and Will manages those relationships to facilitate breakthroughs in how we understand the ways people/companies use water, and what levers are most effective in encouraging water conservation.
Will is an econometrician at heart. He spent 4 years as an energy consultant, evaluating all types of energy efficiency programs. He specialized in behavioral modification, demand response and home energy audit program evaluations. He applies the skills learned from those evaluations to provide insight on how WaterSmart can improve the program and how best to design the internal M&V procedures.
Will earned a B.S. in Economics and Math from Bucknell University and a MS in Applied Econometrics from UC Santa Cruz. Will enjoys running, climbing, backpacking, skiing, or most anything that gets him outdoors.
Senior Software Engineer
Jolene works across WaterSmart’s software stack, working on new features, onboarding new customers, and working on operations support. Prior to WaterSmart, she developed several applications used in volunteer deployments including 4Bells and the inception of Shotgun.io. Her application, in use by several area non-profits, has been called “One of the 8 Apps that may actually change San Francisco” by TechSoup. In 2015, she completed the Hackbright Academy Computer Science Fellowship, one of the most competitive and difficult software fellowships in the U.S. She also holds a BS in Finance and MBA from the University of Nevada, Reno.
Senior Software Engineer
Joseph is one of WaterSmart’s senior software engineers working across our stack. Before joining WaterSmart, he was head of IT for a pharmaceutical retail company, where he was also lead developer and project manager for their current integrated point of sale system; and senior software engineer for one of the largest financial consulting firms in San Francisco. Outside of work, he enjoys road trips, photography, and building IKEA furniture without looking at the instructions.
Senior Software Engineer
Yuhong works on various parts of the WaterSmart product and infrastructure. For the past few years, she has served as part data scientist, part engineer at various startups, with extensive experience in many aspects of big data and all its chaotic surprises, from analytics and reporting to data pipelines and scaling reliability. In a previous life, she was a design engineer at Intel, creating nanometer scale high-speed serial IO products that interface the outside world with the fastest processors in consumer electronics. When she discovers spare time, she can be found nerding out about watersheds in pursuit of fly fishing or mentoring those who are starting out on their engineering journeys.
Software Engineer, Data Service Team
Vi is responsible for onboarding WaterSmart's newest customers and managing data quality. Vi began her career researching neurotransmitter modulation in decapod crustaceans, and writing award-winning poetry. She went on to become the second most popular English-speaking television emcee in Vietnam, where she covered international events and served as the producer and host of several food and culture shows. On her return to the US, Vi spent four years in adtech as a data analyst and consultant before embarking on her engineering career. She holds a BA in English Literature from the University of Washington. Her interests include experimental breakfast porridges.
Software Engineer, Data Service Team
As an engineer on the Data Services Team, Luis is responsible for automating data transfers from water utility companies to the mysterious cloud. Prior to WaterSmart, Luis attended UC Berkeley where he received his BA in Cognitive Science with an emphasis in Computational Modeling along with a minor in Computer Science. While attending college, Luis held various mentoring roles to help students of diverse backgrounds learn how to code. When away from the keyboard, he likes to attend music festivals and concerts, watch sports highlights, and try out new restaurants.
Data Operations Engineer
Tasnim spends her days at WaterSmart monitoring the data pipelines, investigating potential data quality issues, and working directly with our Customer Success team to troubleshoot inbound data requests. After completing her BS in Public Health from Rutgers University in 2016, Tasnim worked in New York City for 1.5 years in healthcare administration and discovered her love for all things data. In her free time, Tasnim loves to try new restaurants, go hiking and improve her photography skills.
Emmanuel is responsible for WaterSmart’s accounting operations and has nearly 3 decades of experience including SOX compliance and financial reporting. Prior to WaterSmart, Emmanuel did consulting work with Cloudera Software where he managed the company’s investment portfolio and all cash related activities. Before Cloudera, he worked for Guidewire Software, a provider of software to the insurance industry, where he built the accounting department from ground up and helped lead the company from startup stage to a successful IPO. Emmanuel previously spent time as assistant controller with VA Software and, Postini an internet security software firm that was acquired by Google. Emmanuel early spent time with Hitachi Data System and LGI – Premium Fit. Emmanuel earned management accounting degrees from Dillard University and Loyola University. Emmanuel enjoys all types of sporting events, including, Soccer, Football, Basketball and Baseball.
Regional Sales Manager
Andrew works with the Sales and Marketing teams at WaterSmart in Sales Development. Prior to joining WaterSmart, Andrew worked for a real estate investment trust and a property management start up in Oakland. Andrew holds a B.A in Geography and Undergraduate Minor in City and Regional Planning from UC Berkeley. Andrew enjoys traveling, exploring nature, and spending time with family.
Sales Development Representative
TJ works as a Sales Development Representative to promote WaterSmart's customer engagement platform as a tool to address water scarcity, water affordability concerns, and changing customer expectations. Prior to joining WaterSmart, TJ worked for a non-profit focusing on environmental issues and as a sustainability ambassador for a University in the East Bay. TJ holds a B.A. in Environmental Studies from Adelphi University and is studying to obtain his MPA at Cal State East Bay. TJ grew up in the Boston area and enjoys playing soccer, spending time with his dog Lola, and following his favorite Boston sports teams.
Sales Development Representative
Avril works to build partnerships between WaterSmart and water utilities across the country. Prior to joining watersmart, Avril spent time in remote areas in the Philippines with limited access to water. This ultimately inspired her to study Environmental Economy and Policy at UC Berkeley in hopes of helping bring clean drinkable water to anyone worldwide. If Avril is not at work, you can catch her exploring or traveling. Avril is afraid of being in deep water, but loves to swim with whale sharks!
Sales Development Representative
As a Sales Development Representative, Alex is passionate about communicating WaterSmart's message of customer engagement and digital transformation for water utilities. While obtaining his BS in Business Administration from San Francisco State University, he studied a variety of classes from finance to social entrepreneurship to find the place where business success meets a social cause. After graduating with honors, he is happy to have found that place in WaterSmart, and is excited to bring this message to his customers. In his off time, he enjoys swimming, running, and occasionally surfing. He also is an avid world traveler, with his most recent trip taking him to Japan to help look after his sister's two young children. "O genki de!" (All the best!)
Marketing & Operations Associate
As the Marketing and Operations Associate at WaterSmart, Amelia works closely with both teams in order to promote WaterSmart’s mission of changing the way the world uses water. Prior to joining the WaterSmart team, Amelia earned a BA at Cal Poly San Luis Obispo, studying Sociology with an emphasis on Public Policy and Technology and minoring in Communication Studies. Amelia is passionate about music, cheese plates, and the ways in which technology can be used to combat environmental issues. In her free time, Amelia loves to cook, listen to podcasts, and play with her goldendoodle, Jackson.