Ali has worked closely with the marketing, operations, and policy teams at WaterSmart to advocate for WaterSmart’s customer engagement platform as a tool to address water affordability concerns and evolving customer expectations. She oversees all of the company’s marketing activities and provides support to the entire team. Ali completed the Water Education Foundation’s Water Leaders program in 2017. Prior to joining the WaterSmart team, Ali worked with the Town of Danville city planning department to manage zoning code enforcement and assisted with land use research for the Greenbelt Alliance. Ali received a B.S. in Environmental Policy Analysis and Planning with a focus on Advanced Policy Analysis from the University of California, Davis. In her free time, Ali enjoys traveling, attending concerts, and rooting for her favorite team, the Golden State Warriors.