Deborah is responsible for creative development across WaterSmart’s engagement platform, including interface and print design. She plays a key role within the Product team in strategic product development, content creation, and adherence to best practices in user experience design and behavioral science. She also leads cross-departmental collaboration to cultivate WaterSmart’s brand across touchpoints for both utility customers and end-consumers.
Deborah established her career with Kym Abrams Design, where she developed design concepts and strategic messaging for clients in education, healthcare, the arts, social justice, and the environment. She contributed to a wide variety projects ranging from publications and identity development to websites and social media strategy. Clients included Heartland Alliance, University of Chicago Harris School, MacArthur Foundation, Zoobooks, Loyola University Medical Center, and Harris Theater. Her work for the Joyce Foundation was recognized by multiple Graphis awards.
Deborah holds a BFA in Graphic Design and Art History from Washington University in St. Louis. In her free time, you can often find her climbing on rocks and at meet-ups focused on civic hacking.