Lori is responsible for initial outreach to prospective water utility customers to help evaluate potential solution needs and establish prospective customer engagements for WaterSmart in the eastern region. She helps build general market awareness and passes on market intelligence to Sales and Marketing. Her background includes over 15 years of sales and customer relations experience in a wide array of industries including software, higher education, and a stint in the toy industry. Lori studied international business and art at Middle Tennessee State University earning a BA in Art History. In her spare time, Lori enjoys kayaking, checking out new restaurants, and attending music and art festivals.